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 We’ve been called perfectionists. We’ve also been called passionate and proud and eco-enthusiasts. Because when it comes to producing the highest quality pet food on earth, we literally go to the farthest ends of the earth – making our home in New Zealand, one of the purest, cleanest, unpolluted countries in the world.

From the use of holistic natural ingredients, and innovative premium proteins in our dog and cat foods produced in our family-run facility, following sustainable farming methods of and the most rigorous agricultural and manufacturing standards in the world, we always put your pet first. So, just as you go to the ends of the earth to ensure your pet’s happiness and health, so do we.

Share your story to Win a Trip to New Zealand above to enter our Ends of the Earth contest. We're looking for stories about the most passionate pet parents who go to the Ends of the Earth and want to hear yours.


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