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 We’ve been called perfectionists. We’ve also been called passionate and proud and eco-enthusiasts. Because when it comes to producing the highest quality pet food on earth, we literally go to the farthest ends of the earth – making our home in New Zealand, one of the purest, cleanest, unpolluted countries in the world.

From the use of holistic natural ingredients, and innovative premium proteins in our dog and cat foods produced in our family-run facility, following sustainable farming methods of and the most rigorous agricultural and manufacturing standards in the world, we always put your pet first. So, just as you go to the ends of the earth to ensure your pet’s happiness and health, so do we.

Share your story to Win a Trip to New Zealand above to enter our Ends of the Earth contest. We're looking for stories about the most passionate pet parents who go to the Ends of the Earth and want to hear yours.

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Addiction has earned the stamp of approval by the Whole Dog Journal, Reviews.com and Dog Food Advisor, making us one of only a handful of brands from recognized by all three major pet food authorities. We make the only dry food in the world using salmon rated "Best Choice" by the Monterey Bay Aquarium's Seafood Watch, an organization dedicated to ensuring sustainable, safe ocean farming practices. Addiction is proudly family owned and focused on the highest quality and integrity of our foods, putting the health of our pets over profits.

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This index, 50 countries around the globe according to their legislation and policy commitments to protect animal welfare. New Zealand is one of only a handful of countries to receive an “A” grade.

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We source our proteins from animals raised without antibiotics or hormones. Animals are always treated humanely and have freedom to carry out their natural behaviors rooting in the dirt and pecking the ground. Our herbs, fruits and vegetables are grown without unnecessary pesticides, fertilizers and other hazardous chemicals, ensuring only the safest, cleanest ingredients make it into your pet’s food.

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Addiction owns and operates New Zealand's largest dry pet food plant located in the beautiful Bay of Plenty. This gives us full control and transparency of our supply chain, ensuring the highest quality and safety standards. Addiction is proudly family owned and focused on the highest quality and integrity of our foods, putting the health of our pets over profits.